If you are a debuting group, I would highly discourage you from doing two things: inventing your own genre and claiming to be Asia’s…anything. Seriously, don’t do it.
Six-member girl group Coin Jackson, self-proclaimed “Asia’s first hip hop-capella group” (hip hop-capella is apparently a portmaneu hip hop and acapella – it doesn’t take a brain surgeon to figure it out but I just really wanted to use the word ‘portmaneu’), just revealed the MV for their debut single Feedback and ground-breaking, it certainly ‘aint. There’s something seriously iffy about the structure of the song and I hate hate HATE this thing that some female rappers do, where they adopt this sort nasal, squeaky voice when they rap, in the mistaken belief that it makes them sound more hardcore or something (Zinger of Secret is guilty of this, so is Hyuna of 4Minute).
The song itself is actually not that bad. As far as I can tell, there are some pretty stellar vocalists in the group. The beat is kind of infectious, and it kind of reminds me of the sort of stuff CSJH used to do, back when SME let them out of the basement. Which brings us to what I was talking about earlier.
I find it extremely funny when companies try to invent their own genre because it’s so trying hard to be innovative. When the listeners go, “Dude, wtf is this?” the people involved in the production can just go, “It’s hip hop-capella! It’s a new genre!” I may not know my hip-hop, but I certainly know my acapella and that was not acapella at all. Personally, I’d find it a lot less irritating if they just owned up to the fact that they’re riding the electro-hip hop-pop hybrid wave that everyone else is on instead of trying to pass it up as new and funky fresh.
As for being representative of Asia, I’m not buying it until I see a group composed of members from all the countries in the continent, Turkmenistan included (the Middle East is Asian!) Y’all better be recognizing the fact that the entirety of Asia, Korea does not make.